In-House Video Strategy Review
Helm Strategy provides a structured diagnostic engagement for companies that produce video regularly but lack a clear operating model.
The review examines how video is actually produced today — ownership, workflows, systems, tooling, and standards — and identifies the structural changes required to achieve consistent, professional, and scalable output.
Fixed scope. Fixed fee. Clear deliverables.
Why video production breaks down?
In many organisations, video is produced through a combination of freelancers, junior in-house staff, and marketing stakeholders — without a clearly defined operating model.
Production decisions are made by non-specialists.
Workflows change from project to project.
Visual style drifts.
Assets are difficult to reuse.
Quality depends on individuals rather than systems.
This is rarely a creative problem.
It is structural.
is this for me?
Who this review is designed for
This review is designed for decision-makers in UK-based organisations that:
clear assessment
The In-House Video Strategy Review provides a clear, factual assessment of your current video operating model.
It replaces assumptions with clarity, and trial-and-error with a defensible structure for future decisions.
This is a fixed-scope, decision-level engagement — not a production service.
how it works?
A structured, fixed-scope review from start to finish
01
review of existing output
Before any calls, existing public video output is reviewed (website, social channels, ads, YouTube). This provides an objective baseline for quality, consistency, and operating maturity.
02
Kickoff discussion
A 60–90 minute call with the CEO or Head of Marketing to understand context, constraints, and current expectations. This establishes shared understanding before any assessment is made.
03
Stakeholder input
Where appropriate, short conversations with key internal stakeholders or existing video leads. The focus is on structure and systems, not individual performance.
04
Diagnostic analysis
A structured review of the current operating model across ownership, workflows, visual standards, systems, tooling, and governance. All findings are assessed as interdependent parts of a single system.
05
Written report
Delivery of a concise, but comprehensive decision-focused report outlining the current state, structural issues, risks, and required changes. Recommendations are framed at system level, not as isolated fixes.
06
Walkthrough & discussion
A 60-minute walkthrough of findings, implications, and trade-offs. This ensures clarity, alignment, and confidence in next steps.
In-House Video Strategy Review
A fixed-scope diagnostic engagement reviewing how video is produced within your organisation — and identifying the structural changes required to achieve consistent, professional output.
£2750
+
VAT
Frequently Asked Questions
Is this a production service?
No.
This is a diagnostic review of how video is produced within your organisation. It does not include filming, editing, or execution.
Who is this review for?
The review is designed for decision-makers, typically the CEO or Head of Marketing, in organisations that produce video regularly and want greater consistency, quality, and clarity around their setup.
How long does the engagement take?
Typically 2–3 weeks, depending on availability of stakeholders and complexity of the current setup.
Will this tell us what equipment or software to buy?
The review includes reference guidance on equipment, software, and tooling where relevant.
It does not include procurement, vendor selection, or purchasing. Such services can be scoped separately.
Do you help implement the recommendations?
Implementation is not included in the review.
Where appropriate, additional advisory support or follow-on work can be scoped separately.
Is the fee negotiable?
No.
The review is delivered as a fixed-scope engagement with a fixed fee.