Who we are
Helm Strategy is a trading name of Martin Vesselinov Films, operated by Martin Veselinov as a sole trader based in the United Kingdom.
For the purposes of UK data protection law, Martin Veselinov is the data controller responsible for your personal data.
Contact details:
Email: [email protected]
What this policy covers
This Privacy Policy explains how personal data is collected, used, and protected when you:
- interact with our content or advertising
- visit helmstrategy.co.uk
- contact us via the website
- book a discovery or strategy call
Personal data we collect
Data you provide directly
We may collect:
- Name
- Email address
- Company name
- Message content submitted via contact forms or enquiries
Data collected automatically
When you visit the website, we may collect:
- IP address
- Browser and device information
- Pages visited and interactions with the site
This data is collected using cookies and similar technologies.
How we use your data
We use personal data to:
- respond to enquiries and communications
- arrange and deliver consultancy and advisory services
- manage discovery and strategy call bookings
- improve website performance and user experience
- measure the effectiveness of marketing and advertising
We do not use personal data for automated decision-making or profiling.
Legal basis for processing
Under UK GDPR, personal data is processed on the following legal bases:
- Legitimate interests – responding to enquiries, operating and improving the website
- Consent – for non-essential cookies and advertising technologies
- Contractual necessity – where processing is required to provide agreed services
You may withdraw consent at any time via the cookie settings or by contacting us.
Cookies and tracking technologies
We use cookies and similar technologies to operate and improve the website and to measure marketing effectiveness.
Types of cookies used
- Essential cookies – required for the website to function properly
- Analytics cookies – used to understand how visitors use the website
- Marketing cookies – used to measure and improve advertising performance
Analytics and marketing cookies are only placed with your consent.
You can manage or withdraw your cookie preferences at any time via the cookie banner or cookie settings.
Third-party services
We use the following third-party services which may process personal data:
- Hostinger – website hosting
- Google Analytics – website analytics
- Calendly – booking discovery and strategy calls
- Meta (Facebook) – advertising and conversion tracking
- LinkedIn – advertising and conversion tracking
Some providers are based outside the UK or EU. Where applicable, appropriate safeguards such as Standard Contractual Clauses are used.
Data retention
Personal data is retained only for as long as necessary:
- Analytics data is retained according to platform settings
- Enquiry data is kept for as long as required to respond and follow up
- Client data is retained for the duration of the business relationship and as required for legal or accounting purposes
Your data protection rights
Under UK GDPR, you have the right to:
- request access to your personal data
- request correction of inaccurate data
- request deletion of your data
- object to or restrict processing
- withdraw consent at any time
To exercise your rights, contact: [email protected]
Children’s data
This website and services are intended for business users only.
We do not knowingly collect personal data from individuals under the age of 16.
Changes to this policy
This Privacy Policy may be updated from time to time to reflect changes in legal requirements or business practices. The latest version will always be available on this page.
Contact
If you have any questions about this Privacy Policy or how your data is handled, please contact:
Martin Veselinov
Trading as Helm Strategy
Email: [email protected]